BCG Platinion Beyond

An activating 360° awareness campaign that boosts brand recognition within a tech-savvy target audience and effectively sparks the interest of top IT talents. Real employees become the face of the brand, shaping a relatable and modern image. The clean campaign design and smart headlines with a bold sense of humor create an extraordinary brand presence within the consulting industry, ensuring maximum attention in a highly competitive job market. Through data-driven media planning and management, we shape and strengthen an authentic and attractive employer brand that speaks not to the target audience, but with them — becoming even more open, inclusive, and diverse.