Brandenburg. Es kann so einfach sein.

Client

State of Brandenburg

Date

Jul 2018

Scope

Art Direction Campaign, Logo Design

Collaborators

Managing director: Stefan Wegner, Creation: Michael Winterhagen (ECD), Philipp Weber (CD), Sheryl Ann Hartmann (AD), Felix John (Text), Jakob Cantz (Text), Head of Consulting: Daniel Völker, Consulting and PR: Lisa Rummelsburg, Lena van Hooven, Alexander Kotte, Lea Hepp, Marie Toya Gaillard, Katharina Le Gleut, Digital Content / Social Media: Bojan Jurczyk, Florian Schwalme, Mareike Strelitz, Mihai Zamfirescu, Maximilian Hentschel, Christoph Schlossnikel, David Schmeußer, Lennart Funck, Ilona Hartmann, Ivan Derr, Alexander Tietz, FFF: Nele Siegl, Kristin Ammon, Daniel Klessig, Moritz Scharl, Fabian Beßmann, Photography: Daniel Gebhart de Koekkoek, Production: Franziska Junker, Victoria Teichner

This 360-degree campaign for the state of Brandenburg highlights its appeal as a place to live and work. The visuals feature authentic moments captured with real people, showcasing Brandenburg’s natural beauty and the simple joys of life it offers. By focusing on satisfaction and well-being, the campaign emphasizes how easy it is to find happiness in Brandenburg. Whether it’s the peaceful countryside or the sense of belonging, the campaign invites viewers to see Brandenburg as a place where life can truly be simple and fulfilling.

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